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Homeland Promotion

An economic location and its stories of success

Development and promotion of the local region – that’s the job of the WFG in the Heinsberg county, for which we’ve staged an expanding territory in cooperation with the POWER & RADACH agency: Global players, hidden champions, plus top companies with local roots. With exciting portraits of companies, the landscape and people, this marketing campaign inspires people to live, work and have careers in a lovable far West region of Germany.

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Best Of The West

Location ambassadors

They are innovators, world market leaders and regional frontrunners. In industry, trade and services, these companies, together with their employees, represent the future of the region.

FAB has portrayed each company individually and thus produced a varied series of films to present this business location.

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Where the sun rises in the west

253.106 people and stories

Images featuring great emotional force. With impressive pictures and people, FAB presents the county of Heinsberg as a location for life, work and business. A contemporary “homeland” film that deliberately mixes the genres of portrait, narrative, advertising film and music video and emphasizes it with a popular voiceover.

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Cerence
and FAB

FOR A WORLD IN MOTION
Traveling together for over 10 years

When Nuance Automotive became Cerence in 2019, our film production had been staging the company’s pioneering voice recognition systems for years. Today, Cerence technologies are the heart and soul of the entire digital car. FAB accompanies this exciting journey of the market leader with extensive product and corporate films – classic, animated and always as exciting as the Cerence innovations themselves.

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Showcasing ai in motion

MOBILITY REDEFINED

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MOVING TECHNOLOGIES

Cerence innovations are always specifically matched to the target groups. Just like our product clips. Professionally and creatively, we get to the heart of the benefit visually and textually. 

Complex technologies and diverse applications have to be conveyed quickly: In our product videos, features are explained in detail and implemented in a sophisticated way using films and animations. That’s the FAB style.

NEXT LEVEL InFORMATION
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Future Techno­logy

Design in Motion

CORPORATE VISUALS & SOUND BRANDING

FAB means full design: We’re developing moving logos, key visuals and sounds that have their spectacular appearances not only in films, but are also individually configured for all brand appearances and presentations.

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World wide virtual

Your digital FAB Stage

It’s the perfect mix of 3D, film design and marketing, which creates new standards in communication. Presentations, online meetings, events and in-house exhibitions: FAB sets people, companies and products in the virtual scene – professional, creative and goal-oriented.

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Digital AIXTRON SE Shareholders’ Meeting – realized by FAB.

We develop corporate 3D studios, implement live streams and live on-tape productions from concept to broadcast. On-air design, film trailers, graphics, story-telling, interviews, CEO and employee appearances, professional moderation: FAB produces your virtual appearance. From the statement to the shareholders’ meeting. From a product presentation to the complete show.

Life is better

at the studio

Studio Branding: FAB builds your 3D stage – perfectly CI matched. Spread the world to your audience.  Pre-produced or live streamed.

Greenscreen Productions behind the scenes
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RINGIER

INFORMATION.
ENTERTAINMENT.
CONNECTION.

Print, TV, Radio, Online: 6,800 employees and worldwide media brands – the Swiss Ringier AG is one of the largest, leading news and entertainment companies.

FAB developed and implemented the update for Ringier’s corporate on-air design. Striking motion graphics, transitions and the animated claim match the digital transformation and the cross-media presence of the group. Sound designs, product spots and film productions for Ringier events are also made by FAB creative studios. 

On Air

Design

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Corporate Communi­cations

Pre-produced or live-streamed

In the challenging years of 2020 and ’21 most company events went digital. FAB produced corporate content for Ringier AG´s CEO Marc Walder. Whether a fully designed 15-minutes Xmas message or feature films implemented into annual speeches. Social media movies highlighting major milestones and company´s achievements have been animated for the corporate communication channels.

 

EVERY­THING IN „BLICK“

THE APP CLIP

News and background information from Switzerland and around the world: With its online offering and 1.2 million users per day, the BLICK Group is the most visited media brand in the country. The “Blick App” connects users to the fastest newsroom in Switzerland. Just as fast and dynamic as the performance of our APP advertisement clip.

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Take a Ride

Fab lifestyle

Film Advertising Brands – as an experienced cross-media agency, FAB launches excitingly staged campaigns with an ambitious team. On all channels. Fashion, food, leisure, sport … moving images, distinctive sounds and striking shots create a large desire for cool lifestyle products. FAB: Take A Ride! 

CASTING. MODELS. LOCATIONS. PRODUCT SHOTS. SOCIAL MEDIA SNIPPETS. CINEMA & TV SPOTS. ONLINE & PRINT CAMPAIGNS.

FAB LIFE

SEE AND SHARE
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Taste
of Life

Gourmetfleisch
Corporate TV

Gourmetfleisch.de is Germany’s number one internet shop for high-quality meat. FAB has developed a modern corporate TV format for the award-winning company: “Gourmetfleisch Inside”. Traditional butcher handicraft meets lifestyle. Düsseldorf, Denver, Tokyo…  the entire world of Gourmetfleisch.de in front of and behind the scenes. That’s what we call pure entertainment à la FAB!

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FOOD

JOURNEY TO THE JAPANESE
WAGYU EXPERTS

Stories & LIFESTYLE

Dinner in the Sky
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Moving Winter stories

FAB CAMPAIGNS FOR MITSUBISHI WINTER WHEELS

FAB develops the Mitsubishi Motors autumn/winter campaign content for three years in a row. Concept, text, claim, photo, CGI, motion graphics, composing: Equipped with original winter wheels, exciting images and stories show the sovereignty of the Japanese SUVs in extreme weather situations. Realized for social media advertising, classic media and dealer promotion.

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WINTER CAMPAIGN 2021/22
SET IMPRESSIONS
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WINTER’S COMING HOME

THE 2020/21 CAMPAIGN

FAB’s dynamic 40 second spot with a mystical narrative story wets the appetite for winter adventures. In a cool mix of classic tracking shots and full effected 3D animations. The social media snippets and poster motifs advertise original Mitsubishi winter wheels for the entire European market. Good to know you’re safe!

MITSUBISHI GENUINE WHEEL CAMPAIGN
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Swype!

NUANCE HANDWRITING COMMERCIAL

The latest software version of the NUANCE text input solutions sets the standard. For the integrated in-car application, the US company is supplying a system that recognizes and processes every individual handwriting in 55 languages. High technology explained in an understandable way and implemented creatively – we’re specialized in this challenge. Product information plus image factor: that’s the FAB concept.

THE BEST IDEAS

HAVE AN UNIQUE SIGNATURE
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STUDIO HEROES

ATTENTION FOR DETAIL

Casting, direction, studio shoot, animation, compositing. FAB has developed an innovative film concept that explains and promotes all product features and places them in the perfect setting for the demanding NUANCE customers. The FAB crew shot in the Elegant Elephant Studios in Düsseldorf. The commercial was elaborately post-produced by our CGI team in Aachen.

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Jump in

SPACE STAR COMMERCIAL

Product film, photo shoot, configurator content. For a city car that doesn’t even exist yet. Based on CAD data FAB turns the new Mitsubishi into reality. And produces the first commercials ready for all media channels well before the official SpaceStar premiere at the Thailand International Motor Expo.

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Designed e-Motion

VIRTUAL CATALOGUE SHOOTING
Brooklyn NY

Try the Slider

CGI MEETS ANALOG

Mitsubishi presents its accessories for the latest city bestseller online as well as in the classic printed accessories catalog.

More Freedom

MORE COLOR. MORE STYLE.

In a virtual photo shoot, the photographer, creative director and 3D artists set the perfect stage for all vehicle details. All accessories. In all colors. From all perspectives.

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Made for Real

3D Product Film

Professional workaholics, always ready to push the limits: FAB and Mitsubishi’s new off-road models are two of a kind. Engineered for maximum functionality and style, the L200 and the Outlander have a high priority in the manufacturer’s cross-media mix worldwide. The entire vehicle world is textured, illuminated and rendered in the FAB CGI studios. Produced and visualized for all European websites of Mitsubishi Motors.

The film about the range of accessories, the photo shoot, the configurator (UK):
produced and visualized by FABs Advertising Unit.
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Hit the road

Performance and lifestyle in virtual motion

REAL WORKAHOLICS

RENDERED CAR CONFIGURATOR FOR MITSUBISHI UK

Click 'n' Try