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This year’s Mitsubishi Motors European seasonal campaign brings creativity and technology together. Two days, eight film sets, unique marketing content:
FAB filmed on a fully virtual LED stage that brought the production to a digital, economical and highly efficient level. Less travel time, less production effort and a special look for the marketing content. Get ready for fun and adventure!
Photorealistic renderings mixed with shot footage in a virtual set form the ingredients for a wide variety of marketing assets. As a special highlight, the driving scenes were also created entirely virtually. All spots and photos run on the media channels of the European Mitsubishi countries.
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World premiere. In September 2022, Mitsubishi Motors Europe unveiled the new ASX, which will be sold throughout Europe from March 2023. From the beginning, FAB has coordinated CGI productions as part of the release campaign. Content was created in the areas of film and photography for the marketing of the modern SUV.
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Female students and graduates are the focus of the “Gipfelstürmerin” recruiting campaign. FAB produced several social media spots for Ebner Stolz Management Consultants to specifically address a female target group and attract more female colleagues to the Ebner Stolz team. The protagonists: female employees of Ebner Stolz – conception, production and post-production made by FAB.
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In times of corona lockdown and travel restrictions, it was extremely difficult for the M&A experts at Ebner Stolz Management Consultants to meet with interested parties, visit company locations or negotiate with investors. Therefore, we jointly developed a Digital Company Presentation that allowed all parties involved to get a good impression of the respective company, the acting persons as well as the most important economic key figures. The format has proven itself – even in the post-Corona era.
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Ebner Stolz is one of the leading companies in the field of auditing and tax consulting as well as corporate and legal consulting. For the various Ebner Stolz locations in Germany FAB is a reliable partner for film and advertising. We produce formats such as testimonial films, social media spots, corporate presentations, event films and photo shoots for marketing and corporate communications.
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Development and promotion of the local region – that’s the job of the WFG in the Heinsberg county, for which we’ve staged an expanding territory in cooperation with the POWER & RADACH agency: Global players, hidden champions, plus top companies with local roots. With exciting portraits of companies, the landscape and people, this marketing campaign inspires people to live, work and have careers in a lovable far West region of Germany.
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They are innovators, world market leaders and regional frontrunners. In industry, trade and services, these companies, together with their employees, represent the future of the region.
FAB has portrayed each company individually and thus produced a varied series of films to present this business location.
For the new edition of the campaign in 2021, FAB has also staged numerous interesting companies in the Heinsberg district on film.
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Images featuring great emotional force. With impressive pictures and people, FAB presents the county of Heinsberg as a location for life, work and business. A contemporary “homeland” film that deliberately mixes the genres of portrait, narrative, advertising film and music video and emphasizes it with a popular voiceover.
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FAB stages a visionary international corporate film for AIXTRON. Every smartphone display in the world is based on a technology made by this high-tech market leader. Developed at a time when cell phones didn’t even exist. If there’s a company turning visions into global reality, it’s AIXTRON.
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Great innovations arise in the minds of extraordinary people – with AIXTRON we have portrayed a company that has made many future technologies of our time possible in the first place. Idea, concept, script, shoot, direction, 3D animation, production: the corporate film, which was completely realized by FAB, is as extraordinary as AIXTRON itself. With intensive imagery, we consciously mix the genres of company portrait, advertising film, music clip, classic video shoot and 3D artwork. Always in focus: the visionaries from AIXTRON.
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Months before the first 1.6 ton SUV leaves the factory hall, the new Mitsubishi Eclipse Cross sees the light of day at FAB. Built by our 3D artists according to original CAD files, the high-class rendering model passes through original film sets in different colors and equipment. In our FAB Studios, the Eclipse Cross is photographed virtually with all accessories for the catalog. The promotion film and brochure are part of the Japanese bestseller’s global marketing premiere.
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Try the Slider
Next Generation Car Connection – With no less aspiration, Mitsubishi Motors presents its new mobile app for ambitious drivers. In a clear and easily understandable manner our promotional film explains all the highlights of this innovative offer. In a mix of animation and classic shooting, the video immediately raises the desire to use the app. Our visual concept perfectly matches the human-centered design Mitsubishi Motors launches in its new app generation.
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Cerence, the world’s leading provider of automotive voice recognition and artificial intelligence on the final stretch of completing its revolutionary communication system. The planned premiere was: CES, January 2020 in Las Vegas. Every visitor was able to interactively test the entire software spectrum in a real vehicle on the stand. And to ensure an authentic as possible driving experience, the streets and hotspots of Vegas were brought to life on an Igloo Vision 220-degree screen for the front windshield and side windows of the vehicle – with real moving images. And this is exactly the film FAB produces, night and day, in the hot Vegas summer of 2019.
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Insta Titan
An outside temperature of least 40 degrees Celsius, enormous amounts of data and a completely new camera, the first copies of which are being delivered: the all new Insta360 TITAN featuring Micro Four Thirds sensors, 11K mono, 10K 3D and 7x 4K performance without VR glasses. Exactly what we need! Night and day the FAB crew films at the limit: the highlights on the Las Vegas Strip, the Stratosphere Tower, a staged police operation in downtown, the Elvis scene on Freemont Street. Typical low light situations with high backlighting from the mega displays are not the only challenge. Played in a VR space from Igloo Vision, our virtual reality film with real motifs became part of a sensational Cerence premiere event at CES 2020.
Las Vegas, January 2020. As one of the largest trade fairs for consumer electronics and connected cars, the Consumer Electronic Show (CES) is the world’s hotspot for all leading manufacturers and developers.
We realized the 220-degree film as well as the corporate on-air design for the Cerence booth. Visuals and logo animations produced by FAB are true eye catchers at the North Hall stand.
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When Nuance Automotive became Cerence in 2019, our film production had been staging the company’s pioneering voice recognition systems for years. Today, Cerence technologies are the heart and soul of the entire digital car. FAB accompanies this exciting journey of the market leader with extensive product and corporate films – classic, animated and always as exciting as the Cerence innovations themselves.
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Cerence innovations are always specifically matched to the target groups. Just like our product clips. Professionally and creatively, we get to the heart of the benefit visually and textually.
Complex technologies and diverse applications have to be conveyed quickly: In our product videos, features are explained in detail and implemented in a sophisticated way using films and animations. That’s the FAB style.
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FAB means full design: We’re developing moving logos, key visuals and sounds that have their spectacular appearances not only in films, but are also individually configured for all brand appearances and presentations.
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It’s the perfect mix of 3D, film design and marketing, which creates new standards in communication. Presentations, online meetings, events and in-house exhibitions: FAB sets people, companies and products in the virtual scene – professional, creative and goal-oriented.
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We develop corporate 3D studios, implement live streams and live on-tape productions from concept to broadcast. On-air design, film trailers, graphics, story-telling, interviews, CEO and employee appearances, professional moderation: FAB produces your virtual appearance. From the statement to the shareholders’ meeting. From a product presentation to the complete show.
Studio Branding: FAB builds your 3D stage – perfectly CI matched. Spread the world to your audience. Pre-produced or live streamed.
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