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Homeland Promotion

An economic location and its stories of success

Development and promotion of the local region – that’s the job of the WFG in the Heinsberg county, for which we’ve staged an expanding territory in cooperation with the POWER & RADACH agency: Global players, hidden champions, plus top companies with local roots. With exciting portraits of companies, the landscape and people, this marketing campaign inspires people to live, work and have careers in a lovable far West region of Germany.

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Best Of The West

Location ambassadors

They are innovators, world market leaders and regional frontrunners. In industry, trade and services, these companies, together with their employees, represent the future of the region.

FAB has portrayed each company individually and thus produced a varied series of films to present this business location.

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Where the sun rises in the west

253.106 people and stories

Images featuring great emotional force. With impressive pictures and people, FAB presents the county of Heinsberg as a location for life, work and business. A contemporary “homeland” film that deliberately mixes the genres of portrait, narrative, advertising film and music video and emphasizes it with a popular voiceover.

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TECH
FUTURE

AIXTRON CORPORATE FILM

FAB stages a visionary international corporate film for AIXTRON. Every smartphone display in the world is based on a technology made by this high-tech market leader. Developed at a time when cell phones didn’t even exist. If there’s a company turning visions into global reality, it’s AIXTRON.

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HIGH TECHNOLOGY

MADE BY VISIONARIES

Great innovations arise in the minds of extraordinary people – with AIXTRON we have portrayed a company that has made many future technologies of our time possible in the first place. Idea, concept, script, shoot, direction, 3D animation, production: the corporate film, which was completely realized by FAB, is as extraordinary as AIXTRON itself. With intensive imagery, we consciously mix the genres of company portrait, advertising film, music clip, classic video shoot and 3D artwork. Always in focus: the visionaries from AIXTRON.

TECHNOLOGY
PORTFOLIO

SHOWCASE AIXTRON MEGA TRENDS
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GLOBAL LAUNCH

FOR THE ECLIPSE CROSS PHEV
Powered by FAB Studios

Months before the first 1.6 ton SUV leaves the factory hall, the new Mitsubishi Eclipse Cross sees the light of day at FAB. Built by our 3D artists according to original CAD files, the high-class rendering model passes through original film sets in different colors and equipment. In our FAB Studios, the Eclipse Cross is photographed virtually with all accessories for the catalog. The promotion film and brochure are part of the Japanese bestseller’s global marketing premiere.

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AUTOMOTIVE CGI
Model Final Render

Try the Slider

KEEP IN CONTACT

MY MITSUBISHI DRIVERS APP

Next Generation Car Connection – With no less aspiration, Mitsubishi Motors presents its new mobile app for ambitious drivers. In a clear and easily understandable manner our promotional film explains all the highlights of this innovative offer. In a mix of animation and classic shooting, the video immediately raises the desire to use the app. Our visual concept perfectly matches the human-centered design Mitsubishi Motors launches in its new app generation.

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PURE DRIVING EXPERIENCE

CERENCE 220 DEGREE VIRTUAL REALITY

Cerence, the world’s leading provider of automotive voice recognition and artificial intelligence on the final stretch of completing its revolutionary communication system. The planned premiere was: CES, January 2020 in Las Vegas. Every visitor was able to interactively test the entire software spectrum in a real vehicle on the stand. And to ensure an authentic as possible driving experience, the streets and hotspots of Vegas were brought to life on an Igloo Vision 220-degree screen for the front windshield and side windows of the vehicle – with real moving images. And this is exactly the film FAB produces, night and day, in the hot Vegas summer of 2019.

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0 °
VR-Camera
0 °
VR-Space
0 °
Outdoor temperature

Insta Titan

Streets of Vegas

TEAM AND TECHNOLOGY TO THE LIMIT

An outside temperature of least 40 degrees Celsius, enormous amounts of data and a completely new camera, the first copies of which are being delivered: the all new Insta360 TITAN featuring Micro Four Thirds sensors, 11K mono, 10K 3D and 7x 4K performance without VR glasses. Exactly what we need! Night and day the FAB crew films at the limit: the highlights on the Las Vegas Strip, the Stratosphere Tower, a staged police operation in downtown, the Elvis scene on Freemont Street. Typical low light situations with high backlighting from the mega displays are not the only challenge. Played in a VR space from Igloo Vision, our virtual reality film with real motifs became part of a sensational Cerence premiere event at CES 2020.

Fabulous
in Vegas

Getting Ready for CES 2020

Las Vegas, January 2020. As one of the largest trade fairs for consumer electronics and connected cars, the Consumer Electronic Show (CES) is the world’s hotspot for all leading manufacturers and developers.

We realized the 220-degree film as well as the corporate on-air design for the Cerence booth. Visuals and logo animations produced by FAB are true eye catchers at the North Hall stand.

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Cerence
and FAB

FOR A WORLD IN MOTION
Traveling together for over 10 years

When Nuance Automotive became Cerence in 2019, our film production had been staging the company’s pioneering voice recognition systems for years. Today, Cerence technologies are the heart and soul of the entire digital car. FAB accompanies this exciting journey of the market leader with extensive product and corporate films – classic, animated and always as exciting as the Cerence innovations themselves.

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Showcasing ai in motion

MOBILITY REDEFINED

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MOVING TECHNOLOGIES

Cerence innovations are always specifically matched to the target groups. Just like our product clips. Professionally and creatively, we get to the heart of the benefit visually and textually. 

Complex technologies and diverse applications have to be conveyed quickly: In our product videos, features are explained in detail and implemented in a sophisticated way using films and animations. That’s the FAB style.

NEXT LEVEL InFORMATION
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Future Techno­logy

Design in Motion

CORPORATE VISUALS & SOUND BRANDING

FAB means full design: We’re developing moving logos, key visuals and sounds that have their spectacular appearances not only in films, but are also individually configured for all brand appearances and presentations.

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World wide virtual

Your digital FAB Stage

It’s the perfect mix of 3D, film design and marketing, which creates new standards in communication. Presentations, online meetings, events and in-house exhibitions: FAB sets people, companies and products in the virtual scene – professional, creative and goal-oriented.

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Digital AIXTRON SE Shareholders’ Meeting – realized by FAB.

We develop corporate 3D studios, implement live streams and live on-tape productions from concept to broadcast. On-air design, film trailers, graphics, story-telling, interviews, CEO and employee appearances, professional moderation: FAB produces your virtual appearance. From the statement to the shareholders’ meeting. From a product presentation to the complete show.

Life is better

at the studio

Studio Branding: FAB builds your 3D stage – perfectly CI matched. Spread the world to your audience.  Pre-produced or live streamed.

Greenscreen Productions behind the scenes
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RINGIER

INFORMATION.
ENTERTAINMENT.
CONNECTION.

Print, TV, Radio, Online: 6,800 employees and worldwide media brands – the Swiss Ringier AG is one of the largest, leading news and entertainment companies.

FAB developed and implemented the update for Ringier’s corporate on-air design. Striking motion graphics, transitions and the animated claim match the digital transformation and the cross-media presence of the group. Sound designs, product spots and film productions for Ringier events are also made by FAB creative studios. 

On Air

Design

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Corporate Communi­cations

Pre-produced or live-streamed

In the challenging years of 2020 and ’21 most company events went digital. FAB produced corporate content for Ringier AG´s CEO Marc Walder. Whether a fully designed 15-minutes Xmas message or feature films implemented into annual speeches. Social media movies highlighting major milestones and company´s achievements have been animated for the corporate communication channels.

 

EVERY­THING IN „BLICK“

THE APP CLIP

News and background information from Switzerland and around the world: With its online offering and 1.2 million users per day, the BLICK Group is the most visited media brand in the country. The “Blick App” connects users to the fastest newsroom in Switzerland. Just as fast and dynamic as the performance of our APP advertisement clip.

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Take a Ride

Fab lifestyle

Film Advertising Brands – as an experienced cross-media agency, FAB launches excitingly staged campaigns with an ambitious team. On all channels. Fashion, food, leisure, sport … moving images, distinctive sounds and striking shots create a large desire for cool lifestyle products. FAB: Take A Ride! 

CASTING. MODELS. LOCATIONS. PRODUCT SHOTS. SOCIAL MEDIA SNIPPETS. CINEMA & TV SPOTS. ONLINE & PRINT CAMPAIGNS.

FAB LIFE

SEE AND SHARE
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Taste
of Life

Gourmetfleisch
Corporate TV

Gourmetfleisch.de is Germany’s number one internet shop for high-quality meat. FAB has developed a modern corporate TV format for the award-winning company: “Gourmetfleisch Inside”. Traditional butcher handicraft meets lifestyle. Düsseldorf, Denver, Tokyo…  the entire world of Gourmetfleisch.de in front of and behind the scenes. That’s what we call pure entertainment à la FAB!

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FOOD

JOURNEY TO THE JAPANESE
WAGYU EXPERTS

Stories & LIFESTYLE

Dinner in the Sky
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Moving Winter stories

FAB CAMPAIGNS FOR MITSUBISHI WINTER WHEELS

FAB develops the Mitsubishi Motors autumn/winter campaign content for three years in a row. Concept, text, claim, photo, CGI, motion graphics, composing: Equipped with original winter wheels, exciting images and stories show the sovereignty of the Japanese SUVs in extreme weather situations. Realized for social media advertising, classic media and dealer promotion.

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WINTER CAMPAIGN 2021/22
SET IMPRESSIONS
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WINTER’S COMING HOME

THE 2020/21 CAMPAIGN

FAB’s dynamic 40 second spot with a mystical narrative story wets the appetite for winter adventures. In a cool mix of classic tracking shots and full effected 3D animations. The social media snippets and poster motifs advertise original Mitsubishi winter wheels for the entire European market. Good to know you’re safe!

MITSUBISHI GENUINE WHEEL CAMPAIGN
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