GLOBAL LAUNCH
Months before the first 1.6 ton SUV leaves the factory hall, the new Mitsubishi Eclipse Cross sees the light of day at FAB. Built by our 3D artists according to original CAD files, the high-class rendering model passes through original film sets in different colors and equipment. In our FAB Studios, the Eclipse Cross is photographed virtually with all accessories for the catalog. The promotion film and brochure are part of the Japanese bestseller’s global marketing premiere.
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Next Generation Car Connection – With no less aspiration, Mitsubishi Motors presents its new mobile app for ambitious drivers. In a clear and easily understandable manner our promotional film explains all the highlights of this innovative offer. In a mix of animation and classic shooting, the video immediately raises the desire to use the app. Our visual concept perfectly matches the human-centered design Mitsubishi Motors launches in its new app generation.
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