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Homeland Promotion

An economic location and its stories of success

Development and promotion of the local region – that’s the job of the WFG in the Heinsberg county, for which we’ve staged an expanding territory in cooperation with the POWER & RADACH agency: Global players, hidden champions, plus top companies with local roots. With exciting portraits of companies, the landscape and people, this marketing campaign inspires people to live, work and have careers in a lovable far West region of Germany.

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Best Of The West

Location ambassadors

They are innovators, world market leaders and regional frontrunners. In industry, trade and services, these companies, together with their employees, represent the future of the region.

FAB has portrayed each company individually and thus produced a varied series of films to present this business location.

For the new edition of the campaign in 2021, FAB has also staged numerous interesting companies in the Heinsberg district on film.

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Where the sun rises in the west

253.106 people and stories

Images featuring great emotional force. With impressive pictures and people, FAB presents the county of Heinsberg as a location for life, work and business. A contemporary “homeland” film that deliberately mixes the genres of portrait, narrative, advertising film and music video and emphasizes it with a popular voiceover.

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